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Managed Social Content

Your content needs a process, not a last-minute posting day.

We plan, produce and coordinate social content as a repeatable pipeline. You retain brand control and approval; we keep topics, assets, dates and results together.

Most content gets lost between idea and publication.

Photos sit in chats, copy versions in e-mails, and nobody knows which post is approved. Managed content therefore means more than design. It means clear ownership from the monthly briefing to reporting, with one place for ideas, assets, comments, dates and decisions.

A transparent start

The pipeline is first being used for our own brands.

BTECH SOLUTIONS and ThaiKickStarter Europe

We are introducing the content pipeline on our own profiles first. This lets us demonstrate the workflow without inventing client results. An independent client case will only be shown once a client has actually used the system and approved publication.

  • Two brands with separate topics and approvals
  • German and English content variants
  • Campaign links instead of unattributed clicks
  • Documented status from idea to reporting
View BTECH on LinkedIn

This is an in-house use case and explicitly not yet an independent client result.

Deliverables

Not just posts – an operable content process

  • Editorial calendar

    Channel, format, language, topic, audience, CTA, owner and date are set before production begins.

  • Copy and design

    We create channel-ready versions for LinkedIn, Instagram, Facebook or Google – adapted rather than blindly copied.

  • Central approval

    Comments, revisions, versions and final approval remain documented on the content record. Nothing is published without approval.

  • Measurement and monthly report

    UTM links connect posts to clicks, enquiries and bookings. Reporting ends with concrete actions for the next month.

Creation pipeline

Six controlled steps from idea to result

  1. Briefing and monthly objective

    Offers, audiences, seasonality, campaigns, brand voice and available material are captured. Result: prioritised topics and a measurable monthly objective.

  2. Editorial planning

    Every idea receives a channel, format, language, CTA, destination, owner and date. Gaps become visible before they become urgent.

  3. Production and variants

    Copy, design, imagery or video are produced from one shared core. Variants account for platform, language and audience.

  4. Review and approval

    The client comments centrally, requests revisions and gives documented approval. Publication status is unambiguous at all times.

  5. Scheduling and publication

    Approved posts are scheduled or published under supervision. Links, tracking parameters, tags and booking destinations are checked.

  6. Reporting and learning

    Reach, engagement, clicks, leads and bookings feed the next cycle. Successful themes are expanded and weak assumptions discarded.

Monthly management

Start small and expand only when needed

Every package uses the same pipeline. Differences come from volume, channels and production effort – not hidden process gaps.

Essential

For one reliably maintained primary channel.

Price on request

  • 4 posts per month
  • 1 channel plus adapted reuse
  • Monthly planning and one approval round
  • Essential result report
Discuss Essential

Managed

For campaigns, multiple brands or ongoing video formats.

Price on request

  • 12 posts per month
  • Multiple brands or locations
  • Campaign and video coordination
  • Business OS pipeline and detailed reporting
Discuss Managed

Setup and monthly management are quoted individually based on channels, volume, approvals, and production effort. External advertising budgets, on-location production, and extensive video editing are quoted separately in advance.

Not the right offer if …

  • you want daily trend content without brand review
  • follower counts matter more than qualified enquiries and bookings
  • posts should be published without an accountable approver

Clearly defined

Questions about ongoing content management

Not necessarily. Existing material, templates, licensed assets and planned production can be combined. Authentic insight into your operation usually needs your participation, for which you receive concrete shot lists rather than vague requests for material.

No. A post is only scheduled after documented approval. Roles and deputies are defined at the start so the pipeline does not stop when one person is absent.

Idea, channel, format, audience, copy variants, assets, status, comments, owners, approval, publication link and, where legally permissible, aggregated results and attributable campaign contacts.

Organic content and campaign preparation are included. Media planning, ad account management and advertising spend are separate services agreed before a campaign starts.

Let us move your content out of chat and into a reliable process.

In the initial call we clarify channels, available content, approvals and the smallest sensible monthly package.

Free initial call
Project inquiry